Polaris is a globally leading name in power-sports automobiles. The brand designs, manufactures and markets high quality, powerful off-road and on-road vehicles. The NYSE listed company has etched its presence in the global off-road motorcycle and heavyweight cruiser market along with becoming a preferred brand in electric/ hybrid power-sport vehicles.
Polaris targets adventure sports enthusiasts and defense departments in the global market.
Polaris wanted a new website that would propel them into the future and give them a higher Return on Investment (ROI).
Polaris needed a robust, scalable and user-friendly website for their entry into the Indian market.
We suggested the following changes:
When Polaris approached Techmagnate, their website was faced with multiple issues including:
"The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface, increased visitor count and time spent on website and reduced page-load time and bounce rate."Approach :
The website was fully customized and built from scratch with a Turn Around Time (TAT) of 2.5 months. Separate wireframes were created for:
Post the completion of the design and launch, the website was monitored for 6 months which revealed the following changes:
The following graph depicts improvement in the metrics critical for an ROI oriented website:
The project was a success measured against all vital KPIs such as an enhanced and optimized user-interface, increased visitor count and time spent on website and reduced page load time and bounce rate.